Click image to enlarge.

Click image to enlarge.

Click image to enlarge.

Mr. Joselito Mallari pointing at one of his bottles of lambanog.

Click image to enlarge.

 

Mallari is the oldest distillery in Tayabas and is located in Barangay Lalo just outside the town of Tayabas.

In 1928, the parents of Doña Josefita Alandy pioneered the establishment of a lambanog distillery as a family enterprise. This entrepreneurial initiative was handed down to the next generation. Lambanog then became commonly known in Tayabas as "Alak Fita" of the Alandy family. Today, Joselito Mallari, the grandson of Doña Josefita manages the distillery known as Mallari Distillery.

Mr. Joselito Mallari understood that 80 to 90% proof Lambanog was too strong for export purposes. He was able to lower the alcohol content to around 26% to suit foreign tastes. Through the years, various flavors of lambanog have been introduced. Fruits, nuts and spices are added to pure, colorless lambanog to give the liquor a distinct flavor.

He also realized that to be able to compete in the international market he needed to make more attractive bottles. The VuQo bottle is his latest design and will be introduced in Europe and the US in the near future.

Comments

[Milaflor C Veluz]

guv eve sir gusto ko po sana magtour sa refinery nyo.at maging retailer ng lambanog?pwede ko po ba makuha ang number nyo?

[mikmalupit]

meron ba kayo 85% alcohol na lambanog mga 150 proof? or higher? kano po isang galon? ty

[PANCHO]

i would like to order one case or box of lambanog how can i order it?
if you think you can sell me before the 8/25/09 please sent me a email
by the way live in california.

[rich]

Hi Sir Sidney, I'm a researcher from the program of GMA Network Inc. entitled 100% Pinoy. We'll be airing our episode on LAMBANOG this Thursday (Aug 7, 2008). In line with this, we would like to ask for your permission if we could make use your photos of Mr. Lito Mallari. We conducted our shoot at their distillery last week, but Mr. Mallari was not able to meet with us because he needed to rush his mom to a hospital in Manila (we understand she had an heart attack night before our shoot... and sadly, she passed away only a few days ago...). For this reason, we found it best to give the family some time to mourn; hence, this request. Rest assured that due courtesy will be provided for the usage of the materials. Should you have queries, please feel free to reach me thru the email address that I have indicated. Thank you very much.

[max]

je me demande si nous pouvons utiliser le lambanog ou tuba a ajouter au soda comme nous faisons la ou nous ajoutons soda et bier ...

[dodongflores]

Looks like the packaging are already prepared for exportation...

[bugsybee]

I have only one comment - Filipinos are very creative when it comes to choosing names for their businesses.

[Laurie]

That's some potent hooch!!!

It is a lovely bottle.

[Daniel]

That's Great! It is always interesting to look at your photos and to read the descriptions.

I especially like your collection of street food booths.

[Ashish Sidapara]

Its come Full Circle now, what do we expect next? People drinking it .. well we know how thats done .. but wouldn't mind seeing a few hangover shots ;-)

[Shari]

I love the bottles, hehe. Truth be told, I don't think I've ever tasted lambanog. Yet.

[objectif-plume]

ce sont de jolies bouteilles. j'espère que la boisson est bonne aussi!

[Ladybug]

Ooooh ~~ I'd love to try that! These pictures are great. I love the colors, lighting, and the man's expression, or lack thereof. ;-)

[Kyels]

Reminds me of vodka though!

But love this series Sidney.

(:

[eden]

looks all cool to drink :) steeve said he's eager to see and visit Philippines soooon !

[christian]

Hey, those lambanog bottles are cool. I like them. Haha. I want one (the bottle, not the content). Lol.

[lino]

nice series sydney... love the last shot, nice background colors...

[Chris Vallancourt]

That last bottle looks as though it will appeal to urbn hipsters.

[Nicolas]

as usual ! great job ;)

[angie]

lovely background information and photos, sidney :o) i love the bottles the alcohol is contained in but i'm not much of a drinker. i'll give mike my serving!

[lasiate]

coconut vodka!! a great filipino invention !!

[P.J.]

Well, now that looks like a tasty drink. :)

[Kimberley]

all new to me but very interesting!!! The shots are GREAT wow soo much to choose from or just have a bit of them all .. ;o)

[verns]

wow...the packaging/presentation is really good. Export Quality.

[Mike Dougan]

The last bottle is interesting, (San Jose, CA), looks like this guy has a good business mind. Marketing this as Coconut Vodka instead of Lambanog will make a big differance. As always interesting images Sidney.